Stories that shape character
Every child loves a good story but what if each one also planted a seed of kindness, empathy, and courage. Our books are crafted to do just that. Co-created with psychologists, each beautifully illustrated book not only captures your child’s imagination but gently weaves in values that last a lifetime.
Turn storytime into your most powerful parenting moment with Moral Sense.
GRATITUDE & INNER STRENGTH
Tree in my heart
Empower your child to deal with setbacks using gratitude as a powerful daily practice.
KINDNESS & RESPECT
United by Earth
Respect isn't just about manners but about seeing value in every being around us.
OWNING MISTAKES
Light to my shadow
Encourages open conversation around mistakes and helps turn apologies into meaningful actions.
SELF-WORTH & STANDING TALL
The Petal Keeper
Helps children honor their own strengths and stand up for themselves.
PAUSE, REFLECT & RESPOND
Let the sand settle
Builds self-control, helping children to pause, reflect, and respond thoughtfully instead of reacting impulsively.
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Our simple, guided stories make life lessons relatable.
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Our life practices turn those lessons into daily habits.
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Every book is co-created with psychologists to make learning last.
Guided by Experts for Meaningful Learning.
Ivneet Ahuja
Founder & Storyteller, Moral Sense.
"Most stories we read to children are entertaining, but often so fictional that even when they carry a moral, it is hard for a child to truly grasp it.
Moral Sense stories are set in real-life situations, moments every child has experienced or soon will. They help children see themselves in the story, not as distant characters, but as participants in their own growth.
Each story is guided by insights from educational psychology to ensure that the emotions, reflections, and language truly reach the child.
Moral Sense is a guide for parents to prepare children for real-life moral dilemmas they will inevitably face like, whether to admit a mistake or hide it, whether to stand up for what is right or stay silent. Instead of leaving it to life to teach these lessons the hard way, our stories open gentle, meaningful conversations at home."
Dr. Aishwarya Nair
Chief Consultant, Moral Sense.
PhD (Education Psychology), Pedagogical Counsellor, McGill University, Quebec, Canada.
"As parents, we often teach big lessons like kindness or self-control in the heat of the moment. But real character development happens with intentional, repeated practice, not just in reaction to mistakes.
That’s why Moral Sense goes beyond storytelling. Each book introduces a key virtue through engaging stories and life practices, turning abstract values into real habits.
When children live these values through stories, they don’t just understand them; they embody them. Moral Sense helps you raise resilient, self-aware children, one meaningful story at a time."
Thoughtful Reads for Parents.
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Do I Praise My Child Too Much or Not Enough?
We want to raise confident, resilient kids, but we also don’t want them to become praise-dependent—constantly seeking validation rather than developing their own inner sense of achievement.
Do I Praise My Child Too Much or Not Enough?
We want to raise confident, resilient kids, but we also don’t want them to become praise-dependent—constantly seeking validation rather than developing their own inner sense of achievement.
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Mindfulness: The Secret to Raising Emotionally ...
Mindfulness is more than just a practice—it’s a lifelong skill that equips children with the ability to handle life’s ups and downs with confidence and grace. Whether through reading books,...
Mindfulness: The Secret to Raising Emotionally ...
Mindfulness is more than just a practice—it’s a lifelong skill that equips children with the ability to handle life’s ups and downs with confidence and grace. Whether through reading books,...
