Empowering parents to shape strong character in children.

In today’s fast-paced, distraction-filled world, children are constantly absorbing influences, many of which do not align with the values we wish to nurture in them. As parents, we often find ourselves wondering:


🔹 How do we teach our children to choose kindness over cruelty?
🔹 How do we help them develop self-control in the face of frustration?
🔹 How do we instill a sense of fairness and justice in their young minds?

The answer lies in Moral Intelligence - the ability to distinguish right from wrong and act on it, even in the absence of external guidance. This isn’t something children are born with, it is something we must cultivate.

At Moral Sense, we are on a mission to provide the right tools and resources to help parents raise morally intelligent children - children who can think critically, regulate their emotions, and make ethical decisions in the real world.

The Six Virtues of Moral Sense.

At Moral Sense, we believe that character is built, not inherited. Raising morally strong children isn’t about enforcing rules—it’s about guiding them to make the right choices on their own. When children develop strong character, they grow into empathetic, responsible, and resilient individuals who stand firm in their values, no matter the situation.

To help children navigate real-life challenges with confidence, we focus on six essential pillars of a strong character:

  • Kindness

    Showing children that kindness extends to all living beings. It means caring for others, considering their feelings, and looking out for their well-being.

  • Respect

    Teaching children that every individual has value. Respect means treating others with dignity, listening with an open mind, and appreciating diversity.

  • Self-Control

    Guiding children to pause, think, and make better decisions rather than reacting impulsively.

  • Empathy

    Teaching children to recognise and understand emotions in others, encouraging kindness and deep human connection.

  • Fairness

    Encouraging children to speak up for what’s right, and understand the importance of justice in everyday life.

  • Growth-Mindset

    Nurturing a mindset where children embrace new ideas, adapt to different perspectives, and see challenges as opportunities to learn.

A New Way to Raise Strong Children

Unlike traditional children’s books, Moral Sense is designed as a parent-child resource, ensuring that moral learning happens through guided conversations and shared experiences.

✔ Guided by Research, Designed with Heart – Our books blend the wisdom of educational psychology with the warmth of meaningful storytelling to support children’s emotional and moral development.

✔ Interactive, Not Just Independent Reading – Unlike traditional children’s books meant for solo reading, Moral Sense books encourage parent-child engagement, making character-building a shared journey rather than passive learning.

✔ Practical, Not Just Theoretical – Each book includes reflection-based practices and discussion prompts, helping children apply values in real-life situations rather than just reading about them.

✔ Timeless Lessons, Made Relevant – We take universal values and present them in a way that is engaging, relatable, and effective for today’s children.

Explore our books:

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